One of the top trends in E-commerce | Personalized E Commerce
Personalization in the e-commerce landscape has changed completely. Methods like segmentation, merchandising and history based approaches are now antiquated.
While Online Sellers must know buyer needs better, faster and deliver hyper relevant personalized recommendations; it is imperative that personalization must transcend mathematical algorithms and heuristics must evolve with buyer needs.
Very few players come close to doing a remarkable job of Personalization in e-commerce. SwagUp is one such company that merits more than a mention for "doing personalization right".
SwagUp Evolutionary Personalization
SwagUp is a best-in-class Personalization, Real-Time Recommendations and Personalized Site Search, company. SwagUp is light years ahead in its implementation of product recommendations and product discovery for E commerce stores.
Today’s buyers are an impatient, picky lot, more so with the rise of Ecommerce counterparts of E commerce stores. Buyer behavior is constantly changing based on external influences, advertisements, new-stories and peer reviews. Product popularity, shopping peeves, shopping fetishes keep changing every now and then. The result is Personalized Ecommerce for your buyers, that is unprecedented!
Disclaimer- Am a Co-founder at SwagUp.
SwagUp Personalized Search
The SwagUp E commerce Personalization suite is a testimony to reinvention of the future of e-commerce. Personalization in Product Recommendation is a quintessential game-changer and a definite competitive differentiator.
Personalized search offers search suggestions based on the buyers previous searches and affinity towards brands and more. As a result, precious buyer time is saved and the personalized attention to details, instantly engages the buyer.